Planet Hollywood Las Vegas (formerly the Aladdin) is a casino hotel on the Las Vegas Strip in Paradise, Nevada. It is owned and operated by Caesars Entertainment. The property was previously the site of an earlier resort known as the Aladdin, which operated from 1962 to 1997. It was demolished in 1998, to make room for a new resort that would also be named Aladdin. The new Aladdin resort opened in August 2000, but suffered financial difficulties and was eventually purchased in 2003 by a partnership of Planet Hollywood and Starwood, which renamed it as Planet Hollywood in 2007.